The Game Boy Advance (ゲームボーイアドバンス, Gēmu Bōi Adobansu?, often shortened to GBA) is a 32-bit handheld video game console developed, manufactured and marketed by Nintendo; resembling Sega's 8-bit Game Gear. It is the successor to the Game Boy Color. It was released in Japan on March 21, 2001; in North America on June 11, 2001; in Australia on June 22, 2001, in Europe on June 22, 2001; and in the People's Republic of China on June 8, 2004 (excluding Hong Kong).
In 1996, magazines including issues 53 and 54 of Total! and the July 1996 issue of Game Informer featured reports of a new Game Boy, codenamed Project Atlantis. Although the expected release date of "early 1997" would make that machine seem to be the Game Boy Color, it was described as having "a 32-bit RISC processor" and "allowing similar to SNES standard games-playing to be played in the palm of your hand"—a description that more closely matches the Game Boy Advance.